Here are some answers to questions you may have.
If your question isn’t listed, please contact us on 01480 878510 or complete our enquiry form and we can talk through a solution with you.
Frequently Asked Questions
I’m struggling to bring traffic to my site, what can I do?
Many websites do not have significant traffic levels - you are not alone! By understanding your business and your growth ambitions we can formulate a plan to place your business in front of the right audience and bring visitors to your website. We always start with the marketing approaches that will bring the highest return on investment
Please Get in touch if you would like us to help increase your website traffic.
I’ve got plenty of visitors coming to my site, but none of them are turning to enquiries or sales, what can I do?
There are a number of explanations:
It may be that people are misinterpreting the purpose of your website if the message isn’t clear; there could be a number of people that are just looking to research your products or services; or they may be leaving to visit competitor sites if yours is of poor quality or difficult to use.
Firstly you need to ensure that you are attracting the right visitors. Once they get to your website are they reassured that they have found the right place? Can they find information quickly? Are you products/services easy to purchase/enquire into?
For a review of your website and help with increasing sales/enquiries, just give us a call.
How can I make my business present itself more professionally?
All of this falls under the issue of your business’ brand, which represents the way in which people perceive your business. If your business isn’t being perceived in the manner you would like, then we can help by doing things such as updating your logo, website, and stationery.
Please get in touch with your brand requirements.
What is the most effective method for marketing my business?
The first answer is “it is different for every business and every area of business”. The second answer is that, 9 times out of 10, the Internet is the most cost effective approach to marketing, albeit part of a holistic, multi-channel approach. This is because your customers are ‘actively searching for you’ and therefore likely to be more receptive. They just need to like what they see!
We can work out an effective marketing plan that fits within your budget.
My business needs a new website, can you help?
Absolutely! Whether you need a website built from scratch or an old one updated, we have the skills to create an easy to use site with compelling content and a strong visual impact. By understanding what your business is all about we can plan a website that will provide you with an effective sales/marketing channel. We create simple informational websites, through to ecommerce sites with bespoke functionality where required.
Please call us with your website vision and we can help turn it into reality.
My business already has a website but it is underperforming, what can you do to help?
There are a number of possibilities that could be the cause of this. You may need to update your website visually, make some minor changes to the content of your site, or to the message – a review of the site to ensure that it’s fit for purpose will help.
Please contact us and we will be able to see where the problem lies.
Why can’t I market my business myself?
You certainly could market your business yourself; however, it can be a very time consuming process, and we are here to help. We have years of valuable industry knowledge which will ensure you avoid the pitfalls that can be associated with online marketing. For anything offline, our graphic designer and copywriting team can create focused and compelling literature/ flyers with impact, for a great return on investment.
Call us to see how we have helped other companies meet their growth ambitions.
How much do you charge?
It’s more about what we can achieve for you within your budget. By working closely with our clients and understanding the business and its growth ambitions, we tailor our approaches to ensure the best outcome.
Talk to us about your business plans.
My business marketing is not as successful as I would like, but I don’t know why.
There are a number of factors that could lead to a lack of success with marketing; however, without an understanding of your business and the approach to marketing that you have taken we cannot say where the issue lies.
Contact us and we can discuss this with you further and formulate an approach to marketing that will work for you!
Why should I ask you to market my business?
Here at web2market we are experienced in providing many businesses with a holistic approach to marketing. We are a friendly team that takes the time to understand your business and care about its success. Our flexible approach allows our customers to enjoy an excellent return on investment.
Call us now to start planning a marketing plan that will work for your business.
What help will you need from me?
For starters we would want to understand your business and the goals that you wish to achieve, so that we know what we are aiming for. Following that it depends on the level of involvement that you wish to have; you can remain involved with all of the marketing that we carry out for you, or you can leave it to us - the choice is yours!
Please get in touch to get your business in front of your target market.
Is updating my website important?
Websites are one of the major ways in which people interact with businesses now. If your business’ site is not easy to use and looks outdated then people aren’t likely to want to buy your products or services, as they will perceive your business as being sub par. Updating your website can do wonders for the brand and image of your business.
If your website needs a fresh look or a new layout, please let us know and we’ll be pleased to help.
I’m not having any problems, but I want to grow my business. Can you help me with this?
Yes we can! We can look at how you have currently been marketing your business, if at all, and look at ways in which it can be improved and grown upon. We use both online and offline marketing approaches to ensure you reach your target audience and tailor a plan that will achieve your growth objectives.
For a tailored business growth plan, please get in touch.
Do I need to use more than one of your services?
No, you can use us to provide a single service if that is all you require; however, as time goes by having a single approach to marketing is far less effective. So whilst you can use just one of our services we would highly recommend broadening the approach you take to marketing your business for the best outcome.
Please get in touch to get your business in front of your target market.
Why should I pay for a pay per click (e.g. Google AdWords) campaign? Can’t I just get my site to rank highly naturally?
Whilst it is possible to get your site to rank highly naturally, it is far harder now than it has ever been. Pay per click campaigns allow you to increase your chances of appearing highly in search results, and despite having to pay, with an effective ad campaign the costs of this are worth the custom they can bring.
Call us to discuss the right marketing approach for your business.
How would you market my business?
We would take as broad an approach as possible to market your business, utilising as many methods of marketing as possible. These approaches would be selected based on your business objectives, timescales and budget. Ultimately we cannot say for sure which methods would be appropriate for your business until you contact us so that we can get an understanding of your business and your growth objectives.
So please get in touch and let’s discuss how we can grow your business.
Have a question not on the list? Ask your question in this form and we will provide some answers.