- Increase sales
- Improve brand awareness
- Raise credibility & professionalism
- Reduce costs
- Strategy & Planning
- Brand & Logo
- Web Design & Build
- Marketing Collateral
- New brand, new collateral, new confidence
- Website enquiries increased by 300%
- Ecommerce facility saving time on simple orders
TRB Lightweight Structures design and manufacture aluminium and carbon fibre honeycomb panels and assemblies to the Rail, Aerospace, Defence and Marine industries.
In order to penetrate new markets and shake off old image perceptions, they required a new brand to demonstrate their reach and professionalism. The new brand and business objectives then needed to be reflected in all of their marketing collateral including the website, stationery, signage, exhibition stands and livery.
The existing website needed to be easier for visitors to find information relevant to them. It also required an ecommerce function to facilitate small B2C transactions in order to reduce administration costs and make valuable time savings.
The company wanted to achieve business growth through online marketing activities, creating a website that appealed to a wider audience and then marketing to those audiences.
We worked with TRBLS on the evolution of the new brand to support the business objectives. We delivered a more modern look allowing the company to convey that impression to its audience.
We produced a range of marketing collateral including stationery, business cards, signage, livery and exhibition stands.
We then worked on the new website which now incorporates different sections/areas for customers in different market sectors, allowing TRBLS to focus their message more precisely on individual needs. We added online ordering for key products, significantly cutting down on the administration overhead. The website is crucially supported with search engine marketing allowing TRBLS to attract the new customers needed to fulfil their growth plans.
Outcomes and Benefits
The business name, brand and website mean that the company can compete at international level with confidence. The 5 sectors to the brand make it easier to communicate to the different industry sectors, leading to increased lead and sale generation.
New, high quality enquiries (up by 300%) are driven through targeted search terms and administration costs have been reduced.
After a change to our company name, we were looking for a new brand which would support our business well, both now and in the future. The challenge was to represent our individual business divisions with a clear identity, whilst remaining part of the TRBLS corporate identity. Mark’s designs were fantastic and have given us brand synergy, which compliments our overall business objectives.
Roger Crosskill, TRB Lightweight Structures - Huntingdon