Category Archives: Digital Marketing

Marketing advice and ideas

Google Ads Data Attribution Models Explained

Google ads Data Attribution Models

Data attribution helps us digital marketers understand the effectiveness and performance of our Google Ads campaigns. With the growing popularity of Google Ads, it’s essential to know how data attribution works. In this post, we will delve into data attribution and explore how it can be used to optimise Google Ads campaigns for maximum ROI….

Benefits of PPC Marketing for Your Business

With the ever-growing digital world, businesses need new and innovative ways to promote their services online. One of the most effective methods is Pay-Per-Click (PPC) advertising. Knowing whether PPC is right for your business can be tricky, so we’ve outlined some of the primary benefits of PPC marketing below. It's Cost-Effective The proof is in...

Making the switch from Universal Analytics to Google Analytics 4

Google Analytics 4

What’s happening with Google Analytics? Notification: “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” If you use Universal Analytics you’re probably more than familiar with that notification. But what exactly does it mean? Simply…

The Google My Business App is History.

Google My Business App Changes

In case you haven’t heard, Google My Business is changing. Don’t worry, your business will still be on Google search results the way it was before, but you’ll no longer access your business profile via the Google My Business App. Instead, small businesses with less than 10 listings will access it directly via Google Search…

Planning your Website Content in 5 Steps

planning website content

Undeniably, planning website content can be a daunting task. The first thought is often to impress your audience with a sleek website design, but at this critical first impression stage information flow and navigation can be much more vital. Your website architecture and its ease of use to the user can yield great benefits and…