We would like to wish you all a holiday season filled with peace and joy, a Merry Christmas and a Happy New Year. Our offices will be closed during the festive season from the Monday 22nd December 2025 to Friday 2nd January 2026. We will monitor our emails periodically during this time but if you…
When a campaign is performing well, it’s easy to assume the hard work is done. But paid advertising doesn’t stand still for long, and that’s why we see fluctuations in PPC performance, even when nothing significant has changed in the setup. Audience behaviour shifts, competitors test new ideas, and even small changes in the market…
If you’re investing in paid advertising, where you send your traffic matters. One of the most important decisions you can make is whether to direct users to your homepage or a dedicated landing page. There isn’t a one-size-fits-all answer because both options have merit depending on the campaign, audience, and goals. This post explores when…
Your website should be a core part of your business strategy. When it’s done right, it works around the clock to attract, engage, and convert visitors into loyal customers and clients. But to perform at its best, it needs the right foundations. At Web2Market, we’ve built and optimised websites for businesses of all sizes, and…
When you’re investing in online advertising, you expect results straight away, but businesses often see clicks coming in without a matching rise in enquiries. The truth is, more traffic doesn’t always mean more leads. To really grow your lead volume, every step of the journey, from ad click to conversion, needs to be optimised. Here’s…
Performance Max campaigns have always offered broad reach across Google’s network, from Search and Shopping to YouTube, Display, Maps, and more. But until now, advertisers had no real way of knowing which channels were really driving results. That has changed, and Google has now launched channel-level performance reporting. Don’t worry if you can’t see it…
Google Ads can deliver brilliant results, but only when they run with purpose. Over time, it’s common for accounts to drift as campaigns are left on autopilot, old assets keep running, and performance quietly starts to dip if you don’t have hands-on management. If results have slowed or your ads just aren’t delivering like they…
When it comes to successful Google Ads campaigns, it’s not just about smart bidding or clever targeting. If your ads are leading users to website content that doesn’t deliver what they’re expecting, you’re likely missing out on conversions and paying more for the clicks you are getting. Why Alignment Matters Your ads and your website…
We would like to wish you all a Happy Easter break, we are sure it is very well deserved! However you spend your long Easter weekend, we hope that you enjoy the time off and perhaps a little chocolate too! Our teams will be busy hunting for eggs for the whole weekend, so please, if…
Since its launch, Google’s Performance Max (PMax) has promised a new era of automation and reach across all of Google’s inventory, including Search, YouTube, Gmail and others. But while it offers powerful potential, it’s not always the right choice for every business or campaign. Here’s how you can decide whether PMax is right for your…