Pay-Per-Click (PPC) advertising can be an effective tool to enhance your business’s online presence, generate leads and drive conversions. However, to achieve optimal results and secure a competitive advantage, ongoing competitor analysis is essential. By undertaking competitor research, we as PPC marketers can gain valuable insights, refine PPC campaigns, and boost our chances of running…
Tag Archives: digital marketing
What’s happening with Google Analytics? Notification: “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” If you use Universal Analytics you’re probably more than familiar with that notification. But what exactly does it mean? Simply…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
In case you haven’t heard, Google My Business is changing. Don’t worry, your business will still be on Google search results the way it was before, but you’ll no longer access your business profile via the Google My Business App. Instead, small businesses with less than 10 listings will access it directly via Google Search…
Undeniably, planning website content can be a daunting task. The first thought is often to impress your audience with a sleek website design, but at this critical first impression stage information flow and navigation can be much more vital. Your website architecture and its ease of use to the user can yield great benefits and…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?