First impressions are important, especially with your website. Your website is the hub of your business, the place all your customers visit to see your latest news, and the place where potential customers come to find your product or service. Initially, a new customer visiting your site will first see the home page before the rest of your site. This is your time to grab their attention and show off the best qualities of your business.
Before re-designing your website/homepage – ask yourself the simple, yet important question: would my website’s home page intrigue me to learn more, or would I go and find a different company offering a similar service/product?
If your answer was to go and find a different business then web2market can help. Read on to learn about our first Tip for improving your website to make it more compelling.
Tip Number 1: Improve your user experience
Trust
Making sure you show your brand off to its best potential and detailing the products and or services you offer but without building trust your visitors will have no reason to stay. Building trust may look a little different for all businesses but it has the same core elements to it:
- Who and where are you? – Making sure you have been clear about your company not just with a logo but with the key trust factors that include an address and phone number where appropriate as well as contact details, your company registration number and any “Trading as” information. Being as transparent as possible will help the visitor to complete any due diligence they feel is needed and making that simple builds that trust and shows you are not trying to hide from anything.
- What you offer – clearly showing the products you offer and/or services that you can provide keeping this simple and quick to read but with more detail available if required so that you cater to all levels of potential interest.
- Why choose you – providing details of case studies, reviews, portfolios and testimonials to show that you have successfully fulfilled other contracts is a key to building trust in your brand.
Website Load Speed
Load time is critical for both SEO, organic ranking and the viewers’ attention. If your website is slow to load visitors may click off of your website and go to another one, most likely your competitors’ site. Here, you are then missing out on potential customers through a website issue that can be resolved with right hosting provider, regular website development and maintenance and a team working with you to make sure that your website works well on all devices.
Website Navigation
Is your navigation clear? By this, we mean that you can easily access the important areas of your website through clear and accessible navigation on all devices.
Is your contact page clear, obvious what the next steps are and easily accessible to your visitors. Adding call to actions across your site might be of more benefit than your contact page however it is still a key page for many visitors so even if you have given every opportunity to get in touch having a page on your site where all of the options are to contact you can be a quick and easy way for visitors to reach out.
Keep an eye out for more “Tips to improve your website” on our News page!
Web2market are happy to help you with improving your website and increasing the conversion traffic to your site, starting with the website design and user experience.
Our team can assist you in making a great first impression for your customers.
Please feel free to contact us at [email protected] or call us on 01480 878510.