In the competitive digital marketing landscape, a well-crafted Call-to-Action (CTA) is a cornerstone of driving conversions. CTAs can make the difference between engaging a potential lead and losing them. Here’s how to create effective CTAs tailored to your audience and objectives: 1. Be Clear and Specific Ambiguity is the enemy of action. A CTA should…
Category Archives: Digital Marketing
Marketing advice and ideas
In increasingly competitive markets, every business needs to find new and innovative ways to reach their local customers who are searching for them. It is at this point that Google Local Services Ads enter the scene. Built especially for visibility to pop up in search results at the local level, LSAs are powerful tools for…
As Digital Marketers, we’re constantly staying on top of updates and sometimes, it can get a bit tricky to know where you stand. In this post, we’ll focus on Google Ads. Google Ads is always developing, and 2024 has brought some big changes to the platform. From a newly streamlined dashboard and user interface to…
Download our latest Digital Marketing Update newsletter for a quick view and links to our latest news articles. This quarter the focus is on Conversion Marketing and tips to Improve Your Website as well as Brand Strategy for Online brand Reputation. If you would like to get a copy of our Digital Marketing Newsletter in…
Understanding Brand reputation management can really help you to protect your business.
Welcome to the latest in our series of One Minute Marketing videos, designed to give you a quick look at digital strategies, online marketing activities and everything in between. The thinking behind this video series is to provide informative but short presentations to give a little more detail about the services we provide either directly…
This is the fourth part of our “Tips to Improve Your Website” series and today we are talking about how to make it easier for your visitors to convert, and how to remove barriers and road blocks that you many not even be aware are blocking their journey to conversion. If you are interested in…
This is the third part of our “Tips to Improve Your Website” series and today we are talking about how your website is viewed and the importance of knowing your audience, who they are, where they are and when they are likely to be looking at your website. If you are interested in our other…
Getting traffic to your site is only the start of the journey. Getting visitors to convert is another matter entirely. So should you expect visitors to want to partner with you or buy your products and services on the first visit? Put that way it does sound a little unrealistic, doesn’t it? Often the first…
Download our latest Digital Marketing Update newsletter for a quick view and links to our latest news articles. This quarter the focus is on Local Digital Marketing and using the free Google Business Profile to show that you care about your brand as well as to get your business seen in local searches, our first…