Category Archives: Digital Marketing

Marketing advice and ideas

The Holistic Approach to SEO: The Power of Keywords and Why They Still Matter

In digital marketing and SEO, it’s easy to get caught up in the latest trends and buzzwords. Some may claim keyword research is over, while others claim that topics and entities are the new SEO frontier. But don’t be too quick to dismiss the importance of good old keyword research. In this blog post, we’ll…

One Minute Marketing – Closed Loop Marketing

Welcome to the first in our series of One Minute Marketing videos, designed to give you a quick look at digital strategies, online marketing activities and everything in between. The thinking behind this video series is to provide informative but short presentations to give a little more detail about the services we provide either directly…

Digital Marketing Support Packages

In today’s fast-paced world, a strong digital presence is not just an option; it’s a necessity. Whether you’re a small startup or an established enterprise, our comprehensive digital marketing services are designed to drive your business to new heights. In this blog, we introduce our core service packages, carefully crafted to meet the unique needs…

Google Topics and Entities for SEO Explained

Google Topics and Entities for SEO

Search engine optimisation (SEO) is forever evolving, and staying ahead of the curve is essential to ensure your online presence and search engine rankings remain competitive and relevant. One of the key players in SEO is, of course, Google. Today, we explore the subject of Google Topics and Entities in SEO, uncovering their significance beyond…

Competitor Analysis in PPC and Google Ads

Competitor Analysis

Pay-Per-Click (PPC) advertising can be an effective tool to enhance your business’s online presence, generate leads and drive conversions. However, to achieve optimal results and secure a competitive advantage, ongoing competitor analysis is essential. By undertaking competitor research, we as PPC marketers can gain valuable insights, refine PPC campaigns, and boost our chances of running…

Google Ads Data Attribution Models Explained

Google ads Data Attribution Models

Data attribution helps us digital marketers understand the effectiveness and performance of our Google Ads campaigns. With the growing popularity of Google Ads, it’s essential to know how data attribution works. In this post, we will delve into data attribution and explore how it can be used to optimise Google Ads campaigns for maximum ROI….

Benefits of PPC Marketing for Your Business

With the ever-growing digital world, businesses need new and innovative ways to promote their services online. One of the most effective methods is Pay-Per-Click (PPC) advertising. Knowing whether PPC is right for your business can be tricky, so we’ve outlined some of the primary benefits of PPC marketing below. It's Cost-Effective The proof is in...