Download our latest Digital Marketing Update newsletter for a quick view and links to our latest news articles. This quarter the focus is on GA4 and the changes being made by Google to bring both Google Analytics and Google ads into the integrated mobile and desktop data including the changes in data attribution in Google…
Category Archives: Digital Marketing
Digital Marketing advice and ideas to optimise your digital assets and get your business seen online
Data attribution helps us digital marketers understand the effectiveness and performance of our Google Ads campaigns. With the growing popularity of Google Ads, it’s essential to know how data attribution works. In this post, we will delve into data attribution and explore how it can be used to optimise Google Ads campaigns for maximum ROI….
Are you feeling overwhelmed by the never-ending demands of digital marketing? Are you struggling to keep up with the latest trends and changes? Fear not because we have the solution - outsource your digital marketing! We know what you might be thinking. "Why should I outsource my digital marketing when I can just do it...
With the ever-growing digital world, businesses need new and innovative ways to promote their services online. One of the most effective methods is Pay-Per-Click (PPC) advertising. Knowing whether PPC is right for your business can be tricky, so we’ve outlined some of the primary benefits of PPC marketing below. It's Cost-Effective The proof is in...
What’s happening with Google Analytics? Notification: “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” If you use Universal Analytics you’re probably more than familiar with that notification. But what exactly does it mean? Simply…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
In case you haven’t heard, Google My Business is changing. Don’t worry, your business will still be on Google search results the way it was before, but you’ll no longer access your business profile via the Google My Business App. Instead, small businesses with less than 10 listings will access it directly via Google Search…
Undeniably, planning website content can be a daunting task. The first thought is often to impress your audience with a sleek website design, but at this critical first impression stage information flow and navigation can be much more vital. Your website architecture and its ease of use to the user can yield great benefits and…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
Many businesses have found the time over the recent months of uncertainty and flux to reflect on how their brand is seen and perceived by the public, clients and prospective clients and have been making changes big and small, be that updating websites to show how businesses, services and ways of working have changed or…