Performance Max campaigns have always offered broad reach across Google’s network, from Search and Shopping to YouTube, Display, Maps, and more. But until now, advertisers had no real way of knowing which channels were really driving results. That has changed, and Google has now launched channel-level performance reporting. Don’t worry if you can’t see it…
Category Archives: Digital Marketing
Digital Marketing advice and ideas to optimise your digital assets and get your business seen online
Google Ads can deliver brilliant results, but only when they run with purpose. Over time, it’s common for accounts to drift as campaigns are left on autopilot, old assets keep running, and performance quietly starts to dip if you don’t have hands-on management. If results have slowed or your ads just aren’t delivering like they…
When it comes to successful Google Ads campaigns, it’s not just about smart bidding or clever targeting. If your ads are leading users to website content that doesn’t deliver what they’re expecting, you’re likely missing out on conversions and paying more for the clicks you are getting. Why Alignment Matters Your ads and your website…
Since its launch, Google’s Performance Max (PMax) has promised a new era of automation and reach across all of Google’s inventory, including Search, YouTube, Gmail and others. But while it offers powerful potential, it’s not always the right choice for every business or campaign. Here’s how you can decide whether PMax is right for your…
Your website is your business’s online home, your brand’s digital storefront, and often the first impression potential customers get of who you are and what you do. So, why settle for anything less than a professional standard website? At web2market, we specialise in crafting high-performing websites that work hard for your business. Whether you need…
When was the last time you looked at your business website as if seeing it for the first time?
In digital marketing and SEO, it’s easy to get caught up in the latest trends and buzzwords. Some may claim keyword research is over, while others claim that topics and entities are the new SEO frontier. But don’t be too quick to dismiss the importance of good old keyword research. In this blog post, we’ll…
In the competitive digital marketing landscape, a well-crafted Call-to-Action (CTA) is a cornerstone of driving conversions. CTAs can make the difference between engaging a potential lead and losing them. Here’s how to create effective CTAs tailored to your audience and objectives: 1. Be Clear and Specific Ambiguity is the enemy of action. A CTA should…
In increasingly competitive markets, every business needs to find new and innovative ways to reach their local customers who are searching for them. It is at this point that Google Local Services Ads enter the scene. Built especially for visibility to pop up in search results at the local level, LSAs are powerful tools for…
As Digital Marketers, we’re constantly staying on top of updates and sometimes, it can get a bit tricky to know where you stand. In this post, we’ll focus on Google Ads. Google Ads is always developing, and 2024 has brought some big changes to the platform. From a newly streamlined dashboard and user interface to…