We often see businesses investing time and budget into driving traffic to their website, but still struggle with enquiry generation. Over time, this creates frustration and uncertainty around what is actually working. In most cases, the issue comes down to how well the website supports decision-making and guides visitors towards becoming leads. The Gap Between…
Category Archives: PPC
PPC – Pay Per Click adverts on Search Engines and Social Media Feeds are a great way to get your business more visibility and to help get your message in front of your target audience.
For service-based businesses, visibility in search results plays an important role in sustainable lead generation. People use search engines at many different stages of their decision-making. Some are ready to speak to a provider, while others are researching options, comparing services, or planning future projects. Appearing consistently during these moments allows your business to build…
You may have seen some posts suggesting ads are coming to ChatGPT, which naturally raises questions for businesses about whether this could become a new marketing channel. The short answer: ads are coming, but not in a form you can use yet. OpenAI has confirmed that advertising will be introduced to ChatGPT in the future,…
If you have ever opened a PPC report and thought, “I trust the results, but I don’t fully understand the language”, you’re not alone. This glossary explains the most common PPC terms you might see in your monthly reports, in plain English, so you can better understand what is happening and what to focus on…
When a campaign is performing well, it’s easy to assume the hard work is done. But paid advertising doesn’t stand still for long, and that’s why we see fluctuations in PPC performance, even when nothing significant has changed in the setup. Audience behaviour shifts, competitors test new ideas, and even small changes in the market…
If you’re investing in paid advertising, where you send your traffic matters. One of the most important decisions you can make is whether to direct users to your homepage or a dedicated landing page. There isn’t a one-size-fits-all answer because both options have merit depending on the campaign, audience, and goals. This post explores when…
Performance Max campaigns have always offered broad reach across Google’s network, from Search and Shopping to YouTube, Display, Maps, and more. But until now, advertisers had no real way of knowing which channels were really driving results. That has changed, and Google has now launched channel-level performance reporting. Don’t worry if you can’t see it…
Google Ads can deliver brilliant results, but only when they run with purpose. Over time, it’s common for accounts to drift as campaigns are left on autopilot, old assets keep running, and performance quietly starts to dip if you don’t have hands-on management. If results have slowed or your ads just aren’t delivering like they…
When it comes to successful Google Ads campaigns, it’s not just about smart bidding or clever targeting. If your ads are leading users to website content that doesn’t deliver what they’re expecting, you’re likely missing out on conversions and paying more for the clicks you are getting. Why Alignment Matters Your ads and your website…
Since its launch, Google’s Performance Max (PMax) has promised a new era of automation and reach across all of Google’s inventory, including Search, YouTube, Gmail and others. But while it offers powerful potential, it’s not always the right choice for every business or campaign. Here’s how you can decide whether PMax is right for your…
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