Google Ads is doing more of the work for advertisers than ever before. Automated bidding, broad match, automatically created assets, and AI Max can all help campaigns find opportunities that could otherwise be difficult to manage manually. In the right account, they can save time and improve performance. But the problem comes when Google starts…
Category Archives: AI
Internet Search is changing with GEO. For years, businesses have used SEO to appear in traditional search results. Now, AI-powered search experiences such as Google AI Overviews, Microsoft Copilot and ChatGPT-style tools are changing how people find and compare information online. This shift has introduced a new term to digital marketing: GEO, or Generative Engine…
You may have seen some posts suggesting ads are coming to ChatGPT, which naturally raises questions for businesses about whether this could become a new marketing channel. The short answer: ads are coming, but not in a form you can use yet. OpenAI has confirmed that advertising will be introduced to ChatGPT in the future,…
Over the past year, a subtle but important shift has been happening in the way people search for products and services. Traditional search engines aren’t disappearing, but a growing number of users are now turning to AI assistants like ChatGPT, Copilot and Gemini to help them find answers, including recommendations for suppliers, agencies and specialists….