Internet Search is changing with GEO. For years, businesses have used SEO to appear in traditional search results. Now, AI-powered search experiences such as Google AI Overviews, Microsoft Copilot and ChatGPT-style tools are changing how people find and compare information online. This shift has introduced a new term to digital marketing: GEO, or Generative Engine…
Category Archives: AI
You may have seen some posts suggesting ads are coming to ChatGPT, which naturally raises questions for businesses about whether this could become a new marketing channel. The short answer: ads are coming, but not in a form you can use yet. OpenAI has confirmed that advertising will be introduced to ChatGPT in the future,…
Over the past year, a subtle but important shift has been happening in the way people search for products and services. Traditional search engines aren’t disappearing, but a growing number of users are now turning to AI assistants like ChatGPT, Copilot and Gemini to help them find answers, including recommendations for suppliers, agencies and specialists….