Tag Archives: Google Ads

Competitor Analysis in PPC and Google Ads

Competitor Analysis

Pay-Per-Click (PPC) advertising can be an effective tool to enhance your business’s online presence, generate leads and drive conversions. However, to achieve optimal results and secure a competitive advantage, ongoing competitor analysis is essential. By undertaking competitor research, we as PPC marketers can gain valuable insights, refine PPC campaigns, and boost our chances of running…

Google Ads Data Attribution Models Explained

Google ads Data Attribution Models

Data attribution helps us digital marketers understand the effectiveness and performance of our Google Ads campaigns. With the growing popularity of Google Ads, it’s essential to know how data attribution works. In this post, we will delve into data attribution and explore how it can be used to optimise Google Ads campaigns for maximum ROI….