Category Archives: AI

ChatGPT Ads: What We Know & How To Prepare

Chat GPT Ads

You may have seen some posts suggesting ads are coming to ChatGPT, which naturally raises questions for businesses about whether this could become a new marketing channel. The short answer: ads are coming, but not in a form you can use yet. OpenAI has confirmed that advertising will be introduced to ChatGPT in the future,…

How AI Search Is Quietly Reshaping Lead Generation

AI Search is quietly reshaping Lead gen

Over the past year, a subtle but important shift has been happening in the way people search for products and services. Traditional search engines aren’t disappearing, but a growing number of users are now turning to AI assistants like ChatGPT, Copilot and Gemini to help them find answers,  including recommendations for suppliers, agencies and specialists….