Tag Archives: Data Analysis

Digital Marketing Data Analysis – insights into your data

Why We Watch PPC Performance Patterns (Data Analysis)

Data Analysis

When a campaign is performing well, it’s easy to assume the hard work is done. But paid advertising doesn’t stand still for long, and that’s why we see fluctuations in PPC performance, even when nothing significant has changed in the setup. Audience behaviour shifts, competitors test new ideas, and even small changes in the market…