Tag Archives: Landing pages

Digital Marketing Campaigns Landing Pages are key to Campaign success

Why You Shouldn’t Always Send Ad Traffic to Your Homepage

Landing Page Campaign

If you’re investing in paid advertising, where you send your traffic matters. One of the most important decisions you can make is whether to direct users to your homepage or a dedicated landing page. There isn’t a one-size-fits-all answer because both options have merit depending on the campaign, audience, and goals. This post explores when…