Tag Archives: paid ads

Digital marketing paid Ads – read more about this topic

ChatGPT Ads: What We Know & How To Prepare

Chat GPT Ads

You may have seen some posts suggesting ads are coming to ChatGPT, which naturally raises questions for businesses about whether this could become a new marketing channel. The short answer: ads are coming, but not in a form you can use yet. OpenAI has confirmed that advertising will be introduced to ChatGPT in the future,…

Why We Watch PPC Performance Patterns (Data Analysis)

Data Analysis

When a campaign is performing well, it’s easy to assume the hard work is done. But paid advertising doesn’t stand still for long, and that’s why we see fluctuations in PPC performance, even when nothing significant has changed in the setup. Audience behaviour shifts, competitors test new ideas, and even small changes in the market…

Why You Shouldn’t Always Send Ad Traffic to Your Homepage

Landing Page Campaign

If you’re investing in paid advertising, where you send your traffic matters. One of the most important decisions you can make is whether to direct users to your homepage or a dedicated landing page. There isn’t a one-size-fits-all answer because both options have merit depending on the campaign, audience, and goals. This post explores when…