When you’re investing in online advertising, you expect results straight away, but businesses often see clicks coming in without a matching rise in enquiries. The truth is, more traffic doesn’t always mean more leads. To really grow your lead volume, every step of the journey, from ad click to conversion, needs to be optimised. Here’s…
Tag Archives: Pmax
Since its launch, Google’s Performance Max (PMax) has promised a new era of automation and reach across all of Google’s inventory, including Search, YouTube, Gmail and others. But while it offers powerful potential, it’s not always the right choice for every business or campaign.
Performance Max campaigns have always offered broad reach across Google’s network, from Search and Shopping to YouTube, Display, Maps, and more. But until now, advertisers had no real way of knowing which channels were really driving results. That has changed, and Google has now launched channel-level performance reporting. Don’t worry if you can’t see it…
Google Ads can deliver brilliant results, but only when they run with purpose. Over time, it’s common for accounts to drift as campaigns are left on autopilot, old assets keep running, and performance quietly starts to dip if you don’t have hands-on management. If results have slowed or your ads just aren’t delivering like they…
When it comes to successful Google Ads campaigns, it’s not just about smart bidding or clever targeting. If your ads are leading users to website content that doesn’t deliver what they’re expecting, you’re likely missing out on conversions and paying more for the clicks you are getting. Why Alignment Matters Your ads and your website…
Since its launch, Google’s Performance Max (PMax) has promised a new era of automation and reach across all of Google’s inventory, including Search, YouTube, Gmail and others. But while it offers powerful potential, it’s not always the right choice for every business or campaign. Here’s how you can decide whether PMax is right for your…