If you’re investing in paid advertising, where you send your traffic matters. One of the most important decisions you can make is whether to direct users to your homepage or a dedicated landing page. There isn’t a one-size-fits-all answer because both options have merit depending on the campaign, audience, and goals. This post explores when…
Category Archives: Web Design
Web Design and Website development and optimisation news and tactics from web2market ltd
Your website should be a core part of your business strategy. When it’s done right, it works around the clock to attract, engage, and convert visitors into loyal customers and clients. But to perform at its best, it needs the right foundations. At Web2Market, we’ve built and optimised websites for businesses of all sizes, and…
Your website is your business’s online home, your brand’s digital storefront, and often the first impression potential customers get of who you are and what you do. So, why settle for anything less than a professional standard website? At web2market, we specialise in crafting high-performing websites that work hard for your business. Whether you need…
When was the last time you looked at your business website as if seeing it for the first time?
As Digital Marketers, we’re constantly staying on top of updates and sometimes, it can get a bit tricky to know where you stand. In this post, we’ll focus on Google Ads. Google Ads is always developing, and 2024 has brought some big changes to the platform. From a newly streamlined dashboard and user interface to…
This is the fourth part of our “Tips to Improve Your Website” series and today we are talking about how to make it easier for your visitors to convert, and how to remove barriers and road blocks that you many not even be aware are blocking their journey to conversion. If you are interested in…
This is the third part of our “Tips to Improve Your Website” series and today we are talking about how your website is viewed and the importance of knowing your audience, who they are, where they are and when they are likely to be looking at your website. If you are interested in our other…
This is the second part of our “Tips to Improve Your Website” series and today we are talking about the look and feel of your website and how important it is to get it right, to follow through and to remember why your visitor is on your website. If you are interested in our other…
First impressions are important, especially with your website. Your website is the hub of your business, the place all your customers visit to see your latest news, and the place where potential customers come to find your product or service. Initially, a new customer visiting your site will first see the home page before the…
In today’s fast-paced world, a strong digital presence is not just an option; it’s a necessity. Whether you’re a small startup or an established enterprise, our comprehensive digital marketing services are designed to drive your business to new heights. In this blog, we introduce our core service packages, carefully crafted to meet the unique needs…