Google Ads is doing more of the work for advertisers than ever before. Automated bidding, broad match, automatically created assets, and AI Max can all help campaigns find opportunities that could otherwise be difficult to manage manually. In the right account, they can save time and improve performance. But the problem comes when Google starts…
Internet Search is changing with GEO. For years, businesses have used SEO to appear in traditional search results. Now, AI-powered search experiences such as Google AI Overviews, Microsoft Copilot and ChatGPT-style tools are changing how people find and compare information online. This shift has introduced a new term to digital marketing: GEO, or Generative Engine…
When businesses invest in digital advertising, one of the most common questions they ask is whether they should focus on Google Ads or Meta Ads. Since both platforms offer powerful advertising opportunities, the decision often comes down to understanding how each platform works, where your audience spends time online, and which stage of the customer…
We often see businesses investing time and budget into driving traffic to their website, but still struggle with enquiry generation. Over time, this creates frustration and uncertainty around what is actually working. In most cases, the issue comes down to how well the website supports decision-making and guides visitors towards becoming leads. The Gap Between…
For service-based businesses, visibility in search results plays an important role in sustainable lead generation. People use search engines at many different stages of their decision-making. Some are ready to speak to a provider, while others are researching options, comparing services, or planning future projects. Appearing consistently during these moments allows your business to build…
You may have seen some posts suggesting ads are coming to ChatGPT, which naturally raises questions for businesses about whether this could become a new marketing channel. The short answer: ads are coming, but not in a form you can use yet. OpenAI has confirmed that advertising will be introduced to ChatGPT in the future,…
If you have ever opened a PPC report and thought, “I trust the results, but I don’t fully understand the language”, you’re not alone. This glossary explains the most common PPC terms you might see in your monthly reports, in plain English, so you can better understand what is happening and what to focus on…
If organic traffic feels harder to come by lately, you’re not imagining it. Search results pages in 2025/2026 look very different to what most brands optimised for just a few years ago. Even when rankings remain stable, clicks are often down. That’s not because SEO has stopped working, but because organic listings now compete with…
Over the past year, a subtle but important shift has been happening in the way people search for products and services. Traditional search engines aren’t disappearing, but a growing number of users are now turning to AI assistants like ChatGPT, Copilot and Gemini to help them find answers, including recommendations for suppliers, agencies and specialists….
When a campaign is performing well, it’s easy to assume the hard work is done. But paid advertising doesn’t stand still for long, and that’s why we see fluctuations in PPC performance, even when nothing significant has changed in the setup. Audience behaviour shifts, competitors test new ideas, and even small changes in the market…