What’s happening with Google Analytics? Notification: “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” If you use Universal Analytics you’re probably more than familiar with that notification. But what exactly does it mean? Simply…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
In case you haven’t heard, Google My Business is changing. Don’t worry, your business will still be on Google search results the way it was before, but you’ll no longer access your business profile via the Google My Business App. Instead, small businesses with less than 10 listings will access it directly via Google Search…
Undeniably, planning website content can be a daunting task. The first thought is often to impress your audience with a sleek website design, but at this critical first impression stage information flow and navigation can be much more vital. Your website architecture and its ease of use to the user can yield great benefits and…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
Many businesses have found the time over the recent months of uncertainty and flux to reflect on how their brand is seen and perceived by the public, clients and prospective clients and have been making changes big and small, be that updating websites to show how businesses, services and ways of working have changed or…
Do you know which version of PHP your website is using and what the PHP8 update in Autumn 2020 will affect your online presence? PHP, like every language, requires to be updated now and then and for PHP8 expectations on the updates and improvements we will see are already very high – but at what…
Has your business suffered during the coronavirus pandemic? Online sales have increased by 50% during lockdown and have remained high, are you profiting from this sustained change in behaviour? If getting your business online or getting better visibility online is a priority for your business, we can help. We understand that store closures, limited social…
November 2020 sees Google adding a DST fee to invoices or statements for ads served in specific countries, including the UK to cover the Digital Service Tax being imposed on them. Ads served in the United Kingdom will be subject to a 2% UK DST Fee and in some cases, this may also be subject…
With revenue from online sales still at over 50% higher in July than it was in February of 2020 it is clear that the COVID 19 lockdown has had a long term effect on the shopping habits of the nation, are you missing out on these potential sales by not having an online presence? The…