What’s happening with Google Analytics? Notification: “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” If you use Universal Analytics you’re probably more than familiar with that notification. But what exactly does it mean? Simply…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
In case you haven’t heard, Google My Business is changing. Don’t worry, your business will still be on Google search results the way it was before, but you’ll no longer access your business profile via the Google My Business App. Instead, small businesses with less than 10 listings will access it directly via Google Search…
Undeniably, planning website content can be a daunting task. The first thought is often to impress your audience with a sleek website design, but at this critical first impression stage information flow and navigation can be much more vital. Your website architecture and its ease of use to the user can yield great benefits and…
Are we witnessing the decline of SEO? Or is it going through changes that require a new approach to web marketing?
Many businesses have found the time over the recent months of uncertainty and flux to reflect on how their brand is seen and perceived by the public, clients and prospective clients and have been making changes big and small, be that updating websites to show how businesses, services and ways of working have changed or…