If you have ever opened a PPC report and thought, “I trust the results, but I don’t fully understand the language”, you’re not alone. This glossary explains the most common PPC terms you might see in your monthly reports, in plain English, so you can better understand what is happening and what to focus on…
Category Archives: PPC
PPC – Pay Per Click adverts on Search Engines and Social Media Feeds are a great way to get your business more visibility and to help get your message in front of your target audience.
When a campaign is performing well, it’s easy to assume the hard work is done. But paid advertising doesn’t stand still for long, and that’s why we see fluctuations in PPC performance, even when nothing significant has changed in the setup. Audience behaviour shifts, competitors test new ideas, and even small changes in the market…
If you’re investing in paid advertising, where you send your traffic matters. One of the most important decisions you can make is whether to direct users to your homepage or a dedicated landing page. There isn’t a one-size-fits-all answer because both options have merit depending on the campaign, audience, and goals. This post explores when…
Performance Max campaigns have always offered broad reach across Google’s network, from Search and Shopping to YouTube, Display, Maps, and more. But until now, advertisers had no real way of knowing which channels were really driving results. That has changed, and Google has now launched channel-level performance reporting. Don’t worry if you can’t see it…
Google Ads can deliver brilliant results, but only when they run with purpose. Over time, it’s common for accounts to drift as campaigns are left on autopilot, old assets keep running, and performance quietly starts to dip if you don’t have hands-on management. If results have slowed or your ads just aren’t delivering like they…
When it comes to successful Google Ads campaigns, it’s not just about smart bidding or clever targeting. If your ads are leading users to website content that doesn’t deliver what they’re expecting, you’re likely missing out on conversions and paying more for the clicks you are getting. Why Alignment Matters Your ads and your website…
Since its launch, Google’s Performance Max (PMax) has promised a new era of automation and reach across all of Google’s inventory, including Search, YouTube, Gmail and others. But while it offers powerful potential, it’s not always the right choice for every business or campaign. Here’s how you can decide whether PMax is right for your…
In the competitive digital marketing landscape, a well-crafted Call-to-Action (CTA) is a cornerstone of driving conversions. CTAs can make the difference between engaging a potential lead and losing them. Here’s how to create effective CTAs tailored to your audience and objectives: 1. Be Clear and Specific Ambiguity is the enemy of action. A CTA should…
In increasingly competitive markets, every business needs to find new and innovative ways to reach their local customers who are searching for them. It is at this point that Google Local Services Ads enter the scene. Built especially for visibility to pop up in search results at the local level, LSAs are powerful tools for…
In today’s fast-paced world, a strong digital presence is not just an option; it’s a necessity. Whether you’re a small startup or an established enterprise, our comprehensive digital marketing services are designed to drive your business to new heights. In this blog, we introduce our core service packages, carefully crafted to meet the unique needs…
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